Gift cards are a valuable tool for increasing sales and building up your customer base. As we enter the holiday shopping season, make boosting your gift card sales a priority! Here are some ideas to get you off on the right foot.
Improve Your Display
Make your gift cards the first thing a customer sees at the checkout counter. Create an eye-catching card rack with gift card options clearly displayed. Consider investing in colorful envelopes or small gift bags to go along with the gift cards and add another element of interest to your display.
Make Holiday-Specific Cards
Nobody wants to buy boring gift cards as a holiday present! Take advantage of Merchant One’s branded gift cards to create fun, festive cards. Consider making cards for different holidays that may be relevant to your business. Christmas and Hanukkah are obvious choices for this time of year, but don’t forget about other holidays down the line like Valentine’s day.
Make sure people know you’re offering gift cards! This may seem like a no-brainer, but it’s crucial to spread the word about your gift card program. Promote gift cards on social media, put promotional signage on your storefront and throughout key areas, and consider advertising on local radio or in local print sources around the holidays.
If customers are unfamiliar with your business, they may not know how much to spend on a gift card for their loved ones. Consider offering different gift packages. For example, a restaurant could offer a “dinner for two” gift card for roughly the cost of an appetizer, two entrees, and a dessert.
Offer Employee Incentives
Consider starting a competition among employees to see who can sell the most gift cards. Make sure employees are offering gift cards to every customer at checkout, or anyone who is obviously shopping for a present. Just make sure the competition remains friendly and employees don’t get too pushy!